The American marketing company NIQ Global Intelligence Plc has applied for an IPO to raise $1.25 billion and reduce debt obligations. This is reported in the NIQ press release.
As part of the IPO, NIQ's market value may increase to $10 billion. At the same time, the company's total debt is $4.3 billion. JPMorgan Chase & Co., Bank of America Corp., UBS Group AG, Barclays Plc and Royal Bank of Canada are acting as underwriters of the NIQ stock offering on the New York Stock Exchange.
The American investment company Advent in partnership with TransUnion Corp. acquired a division of Nielsen Holdings for $2.7 billion in 2021. In addition, the company's investors are KKR&Co. and the Nuremberg Institute for Market Decisions. Since the acquisition, NIQ has invested $400 million in technology, acquired another analytics company and eight small assets.
NIQ is a marketing company dedicated to studying consumer behavior and market performance, as well as marketing and media optimization in the retail, manufacturing, healthcare, and e—commerce sectors. The headquarters is located in Chicago, Illinois.
Nielsen Holdings PLC is an American multinational analytical company with headquarters in New York (USA). The company specializes in consumer research, marketing research, and media research.
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