By the end of the year, Magnit will open 50 stores "at home" in an updated concept

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AK&M 12 May 2025 14:32

By the end of the year, Magnit will open about 50 stores "at home" in an updated concept after redesigning existing outlets. This is stated in the message of the retailer.

In 2025, along with the renovation of existing stores, all new Magnit stores "at home" will open in accordance with the updated CVP.

Magnit introduced a new concept of stores "at home" at the end of 2023. The focus of the updated CVP is the speed and convenience of purchases due to a more convenient customer path and the introduction of modern technological solutions (for example, self—service cash registers).

Currently, the updated concept includes five Magnit stores "at home" — three in Moscow, one each in St. Petersburg and Krasnodar.

By the end of the year, the retailer will open Magnit stores "at home" in an updated concept in both large cities and small towns with fewer than 100 thousand people in order to test various operational models and hypotheses and select the most effective ones for different locations and competitive conditions.

PJSC Magnit (Krasnodar, INN 2309085638) is a holding company of a group of companies engaged in retail trade through a chain of stores of the same name. The total number of stores in the chain as of December 31, 2023 was 29,165.

Magnit's net profit under IAS for 2023 increased by 94% to RUB 66.1 billion. Total revenue increased by 8.2% to 2.545 trillion rubles, net retail revenue increased by 9.1% to 2.509 trillion rubles. Gross profit increased by 7.8% to 577.3 billion rubles. EBITDA amounted to RUB 166.3 billion.