Lenta acquires 100% of the voting shares of Era Trading House JSC, a company that owns a chain of stores in the Rainbow Smile drogery format. This is stated in the message of Lenta.
The Rainbow Smiles business will continue to function as a separate format while maintaining the main operational processes and the existing brand.
The Federal Antimonopoly Service of Russia has granted the request of Lenta LLC to approve the transaction, which will be financed mainly from its own funds in the period up to June 30, 2025. MKPAO Lenta will begin consolidating the acquired business in its financial statements from December 2024.
In the third quarter, Lenta completed the integration of the Monetka network and plans to apply the experience gained during the integration of the Rainbow Smile, said Vladimir Sorokin, CEO of the Lenta Group of companies, whose words are quoted in the message.
Rainbow Smile is a retail chain of self—care and home goods stores in the drogeri format.
Drogeri are shops within walking distance of a small area where you can buy everything you need for beauty, personal hygiene and home care.
As of September 30, 2024, the company managed 1,535 stores with a total retail area of 204 thousand square meters and three distribution centers. Retail revenue for the first 9 months of 2024 amounted to RUB 29.6 billion, an increase of 17.4% compared to the same period in 2023.
MKPAO Lenta (INN 3906399157) is a multi—format grocery and FMCG retailer in Russia. The company develops the formats of hypermarkets, supermarkets, as well as the format of convenience stores. The company develops online sales. The company was founded in 1993 in St. Petersburg. The company's revenue in 2023 increased by 14.5% and reached RUB 615.5 billion.
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