MTS will rebrand. This is stated in the company's message.
Signal (part of ONY) and BBDO MOSCOW agencies helped to create a new MTS brand platform. Two agencies, UtterDesign and ONY, also worked with us on the new identity concept.
The process of introducing a new identity will be gradual. Digital products and Internet sites will be the first to change, signage and decoration of offices and shops will be replaced gradually over several years as old structures wear out.
PJSC "Mobile TeleSystems" (MTS, TIN 7740000076) together with its subsidiaries serves about 100 million mobile subscribers in Russia, Armenia, Belarus, Ukraine, Turkmenistan. The company also provides fixed-line and cable TV services in all federal districts of Russia and in Ukraine. The authorized capital of MTS is 199.84 million rubles (1998381575 outstanding ordinary registered shares).
MTS revenue for 2022 increased by 2.6% to 541.7 billion rubles from 527.9 billion rubles a year earlier. The adjusted OIBDA indicator amounted to 224.3 billion rubles. Profit attributable to shareholders amounted to 32.6 billion rubles.
