Publicis Groupe, a large French media group, has completed the acquisition of Practia, a leading independent technology company in Latin America. This is reported in the press release of Publicis.
Practia will join the Publicis Sapient division in the Publicis Groupe structure.
Through the deal, Publicis Sapient will expand its presence in the Latin American market, one of the fastest growing markets in terms of business digitalization. In addition, the transaction will form the basis of a platform for providing services to customers in North America and will add Latin America to the global centers for the supply of communication services in India and Eastern Europe.
The closing of the transaction is subject to the usual closing conditions.
Publicis Groupe is a French multinational company providing services in the field of strategic planning, creative development and promotion in the digital environment. Publicis is one of the largest marketing and communication companies in the world in terms of revenue. The company includes divisions of Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health. The headquarters is located in Paris (France).
Practice is a leader in software and business digitalization in Latin America. Due to the wide range of services offered and geographical location, the company is a provider of technology services in North and South America and Spain. The headquarters is located in Buenos Aires (Argentina) with offices in Chile, Mexico, Peru, Brazil, Colombia and Spain,
