Ford is hiring a dedicated head of Global Marketing to help execute its plan to unlock customer and company value, and its senior product quality and new-vehicle launch executive will soon close her exceptional career with the company. Suzy Deering will join Ford as global chief marketing officer on Jan. 4, following five-plus years as worldwide and North America CMO at eBay. Deering will succeed Joy Falotico as Ford CMO, as it was informed by FORD.
The company previously announced that Falotico will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s rapidly growing and strategically important luxury vehicle brand. She has been managing both areas for the past three years.
Separately, Linda Cash has elected to retire from Ford effective Jan. 1, marking the end of an outstanding 36 years with the company, the last three as vice president, Quality and New Model Launch Program.
Suzy Deering Deering is accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services. At Ford, she will be the global leader for modernizing marketing, driving brand strategy and best practices, and developing marketing talent. Additionally, she will run all marketing operations in North America, which accounts for more than 70% of Ford’s automotive revenue, including customer intelligence and product and consumer marketing.
At eBay, Deering helped revive the global e-commerce company’s brand and enable a sharp increase in revenue over the past two years. Earlier, she was CEO of Moxie, a technology-led marketing agency, and spent 13 years at Verizon Wireless, the last two as executive director of Media, Engagements and Integrations. Deering holds a bachelor’s degree in Advertising from the University of Georgia.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187 th. people worldwide.