VK's revenue in 2024 increased by 23% compared to 2023 to RUB 147.6 billion. The main source of growth was revenue from online advertising, which increased by 20% to 96.1 billion rubles, the company said.
Revenues from online advertising of medium and small businesses (SMBs) increased by 27%. Revenues from video advertising on VK platforms increased twofold and amounted to 3.9 billion rubles.
VK Tech's revenue increased by 42% to RUB 13.6 billion. The revenue of educational services for children increased by 83% to 6.3 billion rubles.
VK is a Russian technology company. VK products and services are used by more than 95% of the Runet audience. The company is also developing a set of products and services for the digitalization of business processes, from online promotion and predictive analytics to corporate social networks, cloud services and enterprise automation.
VK's revenue for the first 9 months of 2024 increased by 21% to 109.6 billion rubles. compared to a year earlier. Revenue from online advertising increased by 19% to 65.9 billion rubles. Non-advertising revenue increased by 25% to 43.8 billion rubles.
