Yandex.Money changes brand

AK&M 18 September 2020 18:17

Yandex.Money is being rebranded to be renamed as ЮMoney shortly. The corporate payments solution Yandex.Checkout is to become ЮKassa. Scheduled to be fully rebranded after December 15, 2020, the company will be using the old and new brands at the same time until then, Sberbank informed.

The company developed the new brand on its own. ЮMoney will be improving its current offerings, which were launched under Yandex.Money and Yandex.Checkout brands. Users will still be able to create e-wallets and issue virtual and plastic cards to back them. ЮKassa will keep making quick and secure payments on behalf of companies, offering other useful solutions for businesses. ЮMoney will be growing as a Sberbank ecosystem resident, adding to the array of currently available services more opportunities and payment methods that are already available to ecosystem companies, such as Sberbank ID, SberPay, Pay with QR, etc.

ЮMoney is set to expand its card offering, perfect its loyalty program, and market new products for corporates and individuals, both on its own and with other companies of the ecosystem, the statement notes.

ЮMoney is an e-payments solution letting users pay for products and services and enabling entities to accept online payments through ЮKassa. Established in 2002, ЮMoney is a wholly owned Sberbank company and part of the Sberbank ecosystem. ЮMoney users can create e-wallets and issue virtual or plastic cards with a shared balance to back them.

ЮKassa is the No.1 service to accept online payments, as to the number of websites, according to MARC's 2019 data. Letting businesses accept online payments, it offers other useful corporate services. ЮKassa supports about 20 online payment methods, including cards or Russian and international payment processors, e-wallets, Apple Pay and Google Pay, online banking solutions, and many more options. With ЮKassa you can sell products and services on credit or in installments with instant loan approval over the Internet, as well as post online settlements between entities through B2B Payments. Besides the payment options, ЮKassa has a business market with corporate services, an anti-fraud setup to protect against Internet fraud, and a contextual advertising management solution for online promotion. Over 120,000 websites use ЮKassa today.