The first strategic session "Development of a management model for the tourism industry" was held at the Coordination Center under the Government of Russia under the leadership of Deputy Prime Minister Dmitry Chernyshenko and Minister of Economic Development Maxim Reshetnikov.
At the session, which was attended by representatives of state authorities, regions and tourism business (including the Association of Tour Operators of Russia), key tasks for 2025-2030 on the development of domestic tourism were discussed.
In particular, the issues of the implementation of the national project "Tourism and the hospitality industry" were considered, as well as the issue of the transition of the entire tourism industry to a single terminology, metrics of tourist flow, common indicators and methodology for their assessment.
For this purpose, at the first session, it was decided to form 9 working groups on a number of key topics: "Statistics and methodology", "Strategic planning", "Logistics", "Accommodation facilities", "Infrastructure and places of attraction", "Personnel", "Inbound/outbound tourism", "Regulatory support", "Financing Assessment".
Based on the results of the working groups, as it was reported at the session, it is planned to update the indicators of the national project "Tourism and Hospitality", in fact, to re–form it on the basis of a correct economic model.
Dmitry Chernyshenko noted that the result of the work should be specific targets of the national project with mechanisms to achieve them. For the industry, this is an updated industry federal law with a unified terminology and calculation methodology, for subjects – synchronization of spatial planning schemes with regional development plans, for the tourist community – transparency and quality of services provided, and for citizens - affordable, comfortable and safe rest.
BY 2024, RUSSIA WILL SWITCH TO DIRECT ACCOUNTING OF ALL TOURIST TRIPS
The representatives of the tourism industry who attended the event emphasized the fact that the government finally seriously took care of the issues of correct statistical accounting of tourist flows in the regions.
It is no secret that now in many subjects of the Federation such accounting is not direct, but indirect (the result is derived "evaluatively" using several indirect sources, and very different, from statistics of hotels and airports to mobile operator systems, bank data on the use of payment cards, GIDBB data and even vodokanal).
Finally, different regions and departments involved in tourism do not have the most important thing today: a coordinated and unified definition of a tourist (and the difference between a tourist and other people arriving in the region) and a common understanding and interpretation of other indicators and terms characterizing the tourist flow.
The government, together with business, is going to fix this: so, according to the "roadmap" published at the first session, already in March-April 2023, the working groups will have to finally agree on a single conceptual apparatus for assessing the processes in the tourism industry.
In 2024, it is planned to switch to a qualitative assessment of the tourist flow in Russia, which should imply a direct accounting of all tourist trips instead of indirect estimates, a clear separation of tourists from migration flows and accounting for the volume of the "gray", "shadow" sector of tourist accommodation. To do this, Rosstat is supposed to involve all data sources – from administrative data (accounting of the Ministry of Internal Affairs, etc.) to direct integration with hotel systems and Big Data projects with mobile operators.
"The task of Rosstat is to integrate all available sources of information for the management of the tourism industry on the basis of a single data model," the head of the department, Sergey Galkin, stressed at the session.
WHO TRAVELS IN RUSSIA AND HOW: FACT AND PLANS FOR 2030
The attention of the session participants was attracted by a detailed presentation of VEB.The Russian Federation with interesting statistical data on the actual performance of the tourism industry in 2022 and the planned indicators of its development in accordance with the objectives of the national project "Tourism and the hospitality industry".
According to the Web.RF (the project "Turshema.In 2021, 66.5 million people stayed in collective accommodation facilities in Russia (hotels, sanatoriums, camp sites, etc.). According to the forecasts of VEB. Russia, by 2025 their number should increase to 68 million, by 2027 – to 82 million, and by 2023 – to 117.8 million people.
It is assumed that in 2030, the number of tourists accommodated in collective accommodation facilities near the water (sea, river, lake recreation) will increase by 10.2 million people. Hotels in natural resorts (national parks, nature reserves, etc.) will receive 8.4 million more tourists. The number of tourists in hotels located in places of cultural and educational trips will increase by 9.4 million. The number of tourists in hotels at ski resorts will increase by 6% (or 4.7 million).
By 2030, the Ministry of Economic Development has a more modest forecast for the total number of tourists in the DAC – 112 million, and in the national project – increased: 140 million people.
WEB.The Russian Federation also provided interesting data on what the breakdown by income looks like for tourists traveling in Russia (or rather, staying in collective accommodation facilities – hotels, sanatoriums, camp sites, hostels, etc.).
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