Rosgosstrakh IC submitted for consideration by the Board of Directors on April 22, 2024 the issue of the procedure for joining the subsidiary of Pulse IC to it. According to the plan, integration will take place in the second half of this year.
The main purpose of joining Pulse is to combine the experience of the two companies to strategically change and digitalize the Rosgosstrakh business model while preserving and replicating the best solutions.
Rosgosstrakh shows the most balanced increase in fees for all business lines (corporate insurance, including medicine, motor insurance, personal insurance) and maintains a consistently high result for the flagship type — insurance of property of individuals. We are a multi—channel insurer, which has the widest agency network in Russia combined with corporate, partner and online sales. Joining Pulse is a serious strengthening of our position in digital sales, which gives Rosgosstrakh a good foundation for development in a new segment of younger customers. The transfer of the license and digital developments of Pulse is necessary for their use in creating the target IT architecture of Rosgosstrakh. Legal affiliation will also allow for maximum effect in terms of cost optimization due to the synergy of functions," comments Maxim Shepelev, CEO of Rosgosstrakh IC.
Digital insurance company Pulse joined the Rosgosstrakh group in the summer of 2023. By the end of last year, the company attracted more than 305,000 customers, collected a record premium of 1,192 million rubles and entered the TOP 50 insurers in terms of premiums collected, with the exception of life insurers. Pulse offers more than 10 types of products, including insurance for houses, apartments, athletes, tourists, pets, accident policies, critical illnesses, tick bites and wild animals, mortgage insurance and ride protection on a "Bike bike". The registration of policies and settlement of insurance claims takes place online — without paperwork and trips to the office. The frequency of payment and product parameters are set up by the user himself.
"Two years of well-coordinated work on the development of products, technologies and customer paths have led the Pulse company to become a leader in the growth of the number of customers in the online insurance market. The internal satisfaction index of the company's policyholders is 4.9 out of 5, which indicates the exclusivity of the service approach. Unique developments and best practices will be an excellent addition to the reliability and century—old experience of Rosgosstrakh, helping it make a qualitative leap in digitalization and become more flexible and convenient for our 7 million customers across Russia," added Olga Krymova, Member of the Board of Rosgosstrakh IC, CEO of Pulse IC.
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