Abrau-Durso Group enters a new market for care cosmetics

AK&M 24 January 2022 13:59

The Abrau-Durso Group of companies is entering a new market for care cosmetics with the Abrau Cosmetics brand. The company has released the first limited collection of universal care products created on the basis of useful natural ingredients, primarily grape seed oil and resveratrol, obtained from grapes grown in the vineyards of Abrau-Durso. Innovative, fully biodegradable materials from the Finnish company Sulapac have been selected as packaging for the new cosmetic line. This is stated in the company's message.

The new direction of Abrau Cosmetics in partnership was headed by Ksenia Titova, the wife of the shareholder and president of Abrau-Durso Group Pavel Titov, and Ruslan Romantsev, CEO of the manufacturer of safe household chemicals LLC KubanbYtchim.

The capacities for the production of the first cosmetic line were provided by the partner of Abrau Cosmetics - Ruslan Romantsev, General director of the manufacturer of safe household chemicals LLC KubanbYtchim.

The new products of Abrau Cosmetics are released in a limited series of gift-wrapped sets. The cost of sets - from 2.6 thousand rubles to 5.4 thousand rubles. You can buy Abrau Cosmetics products in the Abrau-Durso Wine Atelier network, in the Abrau-Durso brand store network, on the website https://abrau-cosmetics.ru /, and in the future on marketplaces.

The Russian wine house "Abrau-Durso— is a leading producer of sparkling and still wines of Russia. The specific estate of Abrau-Durso was founded in 1870 by the nominal decree of Emperor Alexander II. The Russian wine house "Abrau-Durso" presents collections of wineries: "Abrau-Durso", "Vedernikov Winery", "Loza". The company is also an official and exclusive distributor of international brands: Freixenet, Mionetto Prosecco, Henkell, Torley. By the end of 2020, the Russian wine house "Abrau-Durso" sold more than 40.5 million bottles of alcoholic beverages.