The American media company Netflix Inc. has acquired InterPositive, a company developing AI technologies in the film industry. This is reported in a press release from Netflix.
The financial terms of the deal were not disclosed. American actor Ben Affleck, who founded InterPositive in 2022, will join Netflix as a senior consultant upon completion of the deal.
InterPositive uses artificial intelligence to perform camera tasks, including adjusting color shades, applying visual effects, and changing the frame, during post-production (the stage of production of films, TV series, radio shows, and other types of digital art that follows the stage of filming or recording individual segments of work).
Walt Disney Co. and Paramount Skydance Corp. They are considering the possibility of using AI against the background of the rapid spread of technology in Hollywood. At the same time, fears are growing that AI technologies will lead to mass layoffs of actors, screenwriters and other employees.
Netflix, Inc. is an American technology and media company, as well as a streaming service for movies and TV series. The headquarters is located in Los Gatos, California.
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