Sales of the "Children's World" for 2021 increased by 16.9%

AK&M 25 January 2022 11:26

Sales of Detsky Mir in 2021 increased by 16.9% to RUB 184.3 billion. compared to a year earlier. Online sales in Russia increased by 39.1% to 54 billion rubles. This is stated in the message of the retailer.

The Group's net revenue increased by 15% to RUB 164.3 billion. The volume of sales of own trademarks and direct imports in Russia amounted to 46.2% of total sales (+1.7 percentage points).

The company has opened 251 new stores: 72 Detsky Mir stores in Russia, 4 Detsky Mir stores in Kazakhstan, 8 Detmir stores in Belarus, 94 Detmir Mini stores and 73 Zoosaurus stores.

Detsky Mir Group of Companies is a multi-format retail operator, a leader in the segment of children's goods in Russia. The group of companies unites the federal retail chain of Detsky Mir stores, the PVZ Detmir chain of stores, as well as the Zoosaurus chain of animal products.