SberMarketing (operating as part of the Sber ecosystem) has launched the Marketing Resource Management (MRM) system, its own IT solution for managing marketing resources, Sberbank informed.
SberMarketing’s CRM system makes it possible to manage the annual plan and budget, marketing projects and individual advertising campaigns inside one platform and to promptly receive research reports.
Sberbank of Russia (tax number: 7707083893) is the largest bank in Russia, Central and Eastern Europe. The Bank is the principal lender to the Russian economy and has the highest share in the market of deposits. The bank's authorized capital is RUB 67.76 billion. It consists of 21,586,948 thousand common shares and 1 billion preferred shares with a face value of 3 rubles each. The Russian Federation represented by the Ministry of Finance owns 52.32% of Sberbank's total voting shares.
