Wildberries recorded a 23-fold increase in demand for auto parts in September. The increased interest in their online purchases, the company believes, may be caused by the fact that people prefer to maintain and repair their cars rather than buy new ones. This is stated in the message of the retailer.
Russians purchased 111% more automotive products on Wildberries than a year earlier. Most often, ONM buy auto chemicals, motor oils, car lamps, seat covers, fog lights, wiper blades, tires, license plate frames, car scanners and car repair kits on the online platform. The most popular products are from brands from Russia, China and Taiwan.
According to the company, in September, Russians were most often looking for spare parts for domestic cars — VAZ and Lada, as well as parts for foreign cars of the mass segment — Renault Logan and Duster, as well as Hyundai Solaris, Kia Rio.
Wildberries is the largest online retailer in Russia, operating on the market for 16 years. The geography of the company's presence covers the following countries: Russia, USA, Poland, Slovakia, Belarus, Kazakhstan and others. The turnover of Wildberries for the first quarter of 2022 increased by 95% to 289.2 billion rubles. compared to a year earlier.
