On May 19, the winners of the XII LIME International Festival of Social Advertising and Communications were announced at a ceremony. The Polyusa video "Preserving Biodiversity" won in the nomination "Corporate Social Responsibility.
Daria Grigorieva, Director of the Department of Sustainable Development, commented:"The implementation of biodiversity conservation programs is a kind of indicator of awareness of activities in the field of environmental protection and the level of understanding of both the sustainable development agenda and their own capabilities and responsibility to the regions of presence. Our biodiversity conservation program "Polyus Protected Area" is an effort to protect unique, vulnerable and fragile ecosystems. In the video, we tried to present all the tools used for the protection and research of biodiversity, the basic principles and approaches, including with specific examples for our regions.".
Galina Beresneva, Senior specialist in the preparation of information content, commented:"The video "Preserving Biodiversity" was created by a whole team of professionals. Of particular value are the collected unique shots of wild animals and birds of the Irkutsk and Magadan regions, including the materials of the Vitim Reserve."
Also "Polyus" for the project "
The LIME International Festival of Social Advertising and Communications, which has been in existence since 2010, annually becomes a platform of self-expression for talented designers, directors, artists and other advertising specialists who are able to offer effective solutions to acute social problems. The organizers of the festival are the Faculty of Communications, Media and Design of the HSE and the ANO Laboratory of Social Advertising.
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