The Board of Directors of PJSC OR (the parent company of Obuv Rossii Group) has approved the group's rebranding project, the company informed.
The group will abandon the word Obuv (meaning 'footwear') in the name and will be renamed as OR GROUP. This is the first change of the corporate brand in the group's history.
Obuv Rossii Group is the parent company of OR PJSC., the first public company in the Russian fashion retail segment. Established in 2003, Obuv Rossii is headquartered in Novosibirsk and has an office in Moscow. The company manages 8.4 thousand stores (including 175 franchise stores) operating under the Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette brands. In addition, Obuv Rossii is developing footwear and clothing brands for active lifestyle (Step, All.go, Snow Guard) and owns two footwear factories in Novosibirsk region.
IFRS net profit of Obuv Rossii for 2019 increased by 26.7% to RUB 1.687 billion versus RUB 1.332 billion in 2018. The group's consolidated audited revenue increased by 18.6% to RUB 13.702 billion against RUB 11.554 billion. Total LFL revenue of Obuv Rossii Group increased by 5.2%. Gross profit grew by 11.4% to RUB 7.562 billion from RUB 6.789 billion. EBITDA increased by 25.5% to RUB 3.583 billion against RUB 2.855 billion.
