The Cashback program of the Rostec State Corporation's flagship bank has entered the top 5 of the loyalty program rating for 2024, prepared by Retail Finance magazine. In total, 31 loyalty programs from leading Russian financial organizations became participants in the rating.
Among the mandatory attributes of the best loyalty programs of 2024, the magazine's experts noted the flexibility and customization of the offer based on customer demand. It is these options that set Novikombank's program apart from its competitors. The creators of the product initially incorporated the idea of adaptability to seasonal demand into its concept and regularly change categories for which users can receive increased cashback from 5% to 7%.
"One of the main principles of Novikombank's activities is customer orientation and support for the human resources potential of Russian industrial enterprises. And profitable loyalty programs that customers can connect to their payment cards are one of the tools of this social policy. We are glad that our work was appreciated by industry professionals," said Evgeny Gladilin, Director of the Department of Digital Business and Loyalty Programs at Novikombank.
Novikombank's Cashback program regularly leads in independent ratings, and customer demand indicates that the product does not lose its relevance. In December 2023, the program was awarded the "Financial Elite of Russia" award in the nomination "Loyalty Program with maximum benefit".Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.
