By the end of 2024, 192 charity collections were closed on the Sovcombank pro Dobro platform and 115 million rubles were collected.
"Children first!": The main part of the funds is aimed at helping children in need. The donations covered the costs of treatment, rehabilitation, purchase of medicines, diagnostics, as well as the purchase of specialized equipment for children with special needs, such as wheelchairs, walkers, hearing and visual aids. A special category of fees was the payment of classes with teachers, psychologists and speech therapists.
"To help the smaller brothers": Projects aimed at helping animals took the second place in terms of the amount of funds raised. The funds were allocated for the construction and equipment of shelters and medical hospitals, as well as for the purchase of feed and medicines.
"Admission is free": Last year, the platform became available to everyone, not just Sovcombank's customers. Gamification has been added to the functionality: users can complete tasks, receive rewards in the form of good points and badges, as well as participate in the rating of active benefactors - "do-gooders".
"Very Generous Tuesday": In 2024, Sovcombank pro Dobro supported the Generous Tuesday charity event. The fees on the day of the event were record–breaking, with users donating more than 33 million extra points in one day. 5.5 thousand people took part in the action.
"More than 150 new funds have joined us": 152 new funds joined the platform during the year, including both large and small regional organizations. For convenience, a Personal Account has been developed where funds can quickly create applications for fees, track receipts and upload reports.
"The First Good Race": One of the significant events was the first Sovcombank pro Dobro charity race. All funds from the sale of slots were doubled by the bank and sent to partner funds to help children. 450 people took part in the race, and the total amount of funds raised was 2 million rubles.
"Leaders of the culture of help!": By the end of 2024, the Sovcombank pro Dobro platform became the winner in the "Leader of the Culture of Help" nomination at the All-Russian competition "It's about people: Companies investing in the future."
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