AVTOVAZ goes to Wildberries

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AVTOVAZ JSC 13 November 2026 21:25

AVTOVAZ JSC announces the start of sales of LADA cars on the Wildberries marketplace. Now customers will have even more opportunities to buy LADA cars online - in addition to selling cars on its own online storefront, the company continues to enter major Russian marketplaces.

At the first stage, the cars will be offered to Wildberries customers in the Volgograd region through an official LADA dealer, Forward-Auto LLC. You can buy a car on Wildberries literally in "one click". At the purchase stage, the customer sees the final cost of the car. The purchase is made by pre-payment from a card linked to the user's profile. After the payment is completed, the customer will be contacted by a representative of the dealership to request the information necessary to conclude the contract. The client will only have to issue a purchase and sale agreement upon receipt of the car. Cars purchased on the marketplace will be covered by a standard warranty from the automaker — 3 years or 100,000 km of mileage, whichever comes first. In the future, cooperation between AVTOVAZ JSC and Wildberries will expand, covering new regions, and the offer will be available to customers throughout Russia.

Dmitry Kostromin, Vice President of Sales and Marketing, AVTOVAZ JSC: "Expanding options for online purchase of LADA cars is one of the key areas of AVTOVAZ's sales development strategy. We are glad to start cooperation with a strong and experienced player in the e-commerce market and the emergence of new opportunities for our customers. Our plans include presence in cities with millions of people and the development of special conditions for the purchase of LADA cars on Wildberries."

Tatiana Bakalchuk, CEO of Wildberries: "The e-commerce industry is developing rapidly, and consumer patterns and preferences are changing along with it. They have already got used to choosing clothes, shoes, smartphones, household goods, car supplies and spare parts on the Internet and not only. Right now, a new trend is forming — buyers are ready to purchase cars in their usual online environment. Wildberries wants to lead this trend. Today, together with AVTOVAZ Group, we are announcing the launch of LADA sales at Wildberries — I am glad that leading automakers also believe in the development of distribution through marketplaces and are ready to invest in this direction."

Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.