VK Video, one of the leading platforms for viewing video content, announces the exit from the beta version and the official launch. Users of the application can view videos from a multi-million catalog, including exclusive shows, videos from bloggers, streams, movies, TV series and UGC videos. The application can be downloaded from RuStore, Google Play, App Store, Xiaomi GetApps, Huawei AppGallery, and on Smart TV (LG, Samsung and TV running Android TV).
During the beta testing period, the functionality and recommendation algorithms of the VK Video mobile application have been improved taking into account the wishes and feedback of viewers and authors of the platform. Thanks to the introduction of new technological solutions and optimization of the internal architecture of the application, users will receive a convenient tool for viewing video content, and authors will receive an effective direct channel for interacting with the audience.
A showcase of recommendations, thematic playlists and an improved catalog search will help viewers of any age and with different interests find fascinating content. The new "Trends" section will allow you to get the most discussed, relevant and viral video content. Users can see their browsing history, uploaded, liked and bookmarked videos in the app. The updated Subscriptions section will help with the search and navigation of relevant content.
Special attention is paid to improving the functionality of the VK Video player. Viewing control has become more convenient with the help of fast-forward by double-tapping on the screen, the ability to speed up and slow down the video, as well as turn on auto-subtitles. The background view feature in picture-in-picture mode allows users to continue watching videos even when the application is minimized, as well as listen to audio when the screen is off. Timecodes simplify navigation and help you quickly find interesting moments in the videos. Viewers can save their favorite videos to Favorites or create playlist folders for thematic content.
To log in and register in the VK Video application, VK ID is used — a single account for all VK projects. Authorization provides cross-platform viewing: recommendations and video views on the VKontakte social network are synchronized with the VK Video mobile application. You can also watch video content in a separate application without authorization or registration.
Fedor Yezhov, Director of VK video services:
"We are confident that the new features and improvements of VK Video will allow users to get the maximum pleasure from watching video content. More than 750 thousand people have downloaded beta versions of VK Videos, the average time of watching videos in the app during the day has reached one hour on mobile devices and two on televisions. We thank everyone who took part in beta testing and helped make VK Videos better."
On September 4, a large-scale advertising campaign will start in support of the official launch of the VK Video application. The creative idea of "Watch everything and even more" reflects the unique advantage of the new VK Video application — the widest possible selection of content — from top bloggers and dramas to cartoons and sports broadcasts, UGC content. The faces of the image advertising campaign were popular bloggers whose content has long been presented on the platform: Anton Shastun, Nurlan Saburov, Nastya Ivleeva, Artemy Lebedev, Ida Galich and Vlad A4.
Inna Pokhodnya, Vice President of Marketing VK:
"We are facing an ambitious task - to build the perception of a full-fledged technological video service, where the audience will be able to find any video content for any interests. Therefore, the creative idea "Watch everything and even more" was chosen for the advertising campaign, which helps to simply tell about the main advantages of VK Videos and emphasizes that the user will definitely find what he needs. To participate in the advertising campaign, we invited several top authors and showed content that is currently at the peak of popularity among different audiences."
New content in VK Videos
The VK Video platform has significantly expanded the library: exclusive premieres of shows, sports broadcasts, movies, TV series, videos from bloggers and a variety of UGC content. This summer, users got access to exclusive premiere releasesMedium Quality, among which are "Contacts", a new show "Table Time" from Improkom, "I know myself!", a show from the Labelcom channel — "Natal Chart", "Bad fictional News", "Big Show".
The line of exclusive VK Video Originals content will be replenished with reality, culinary and travel shows, documentary projects. Now a humorous evening show "By the Way" with Azamat Musagaliev, Garik Kharlamov and Denis Dorokhov is being released on the platform. In the genre of Late Night Show, a show for zoomers "TOP" with Karina Kross and Lesha Younger appeared, crazy challenges "Office Games" from CLICKCLACK, "Session" with Dmitry Dibrov and musical premieres of "Margulis's Entrance" and LAB with Anton Belyaev appeared. In mid-September, the travel show "The Eagle and the Eagle" starts, where Caucasian comedians Omar and Yusup compete to see who is "cooler" to rest in a particular city.
Sports fans have access to a wide range of video content covering various types — from mixed martial arts to curling. Exclusive live broadcasts of sports events, including matches of the National Football League and Winline Media League. Highlights of football, hockey, and basketball matches are available. Game reviews and analytics of tours with well-known experts and bloggers, esports competitions.
Bloggers, including Satyr, Kukoyaki, Ida Galich, Nastya Ivleeva and other popular authors, create exclusive content that viewers will see only in VK Videos.
Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.
