Avito Tech, an IT company affiliated with Avito, has acquired the Sigma product analytics platform from EXPF, Avito Tech told Kommersant. For example, the former expects to take a significant share in the Russian digital analytics market and strengthen the position of its own profile platform, Trisigma (which allows businesses to test product hypotheses). The company estimates the product analytics market as a whole at 1.5 billion rubles.
The deal, according to a representative of Avito Tech, "is in the process of closing," he did not disclose its amount. As part of the deal, Avito Tech "acquires the EXPF Sigma technology solution," he said. A representative of Avito Tech also shared that the Sigma team of creators is joining them, and Avito Tech is gaining access to EXPF's customer base in this area. The platforms will be integrated.
Avito Tech LLC is a subsidiary of the IT structure of the Avito advertising service (Keh Ecommerce LLC), which belongs to it by 100%. The company develops digital solutions and analytics. Avito Tech's revenue for 2024 amounted to 22.65 billion rubles, net profit — 2.12 billion rubles.
Avito is an online platform that develops tools for private and professional users in five business areas: Goods, Cars, Real Estate, Work, and Services.
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