The deal between Yandex and the flower and gift marketplace Flowwow did not take place, two Kommersant interlocutors familiar with the negotiations told Kommersant.
Negotiations on the sale of the business to Yandex, which lasted nine months, have been completed, during which Flowwow did not meet the terms of the deal.
The decision to purchase the service was submitted to the Yandex Board of Directors at the end of April 2026. Flowwow is currently actively looking for another buyer.
Yandex creates services and products based on artificial intelligence that help users and businesses online and offline. Yandex has been working on a popular search engine in Russia since 1997.
According to RA AK&M, by the end of 2024, Yandex is among the leaders of the fifth carbon footprint rating of the largest Russian companies.
Yandex's net profit for 2025 increased 7-fold to 79.6 billion rubles from 11.5 billion rubles a year earlier. Adjusted net profit increased by 40% to 141.4 billion rubles from 100.9 billion rubles, revenue — by 32% to 1.44 trillion rubles from 1.09 trillion rubles, adjusted EBITDA — by 49% to 280.8 billion rubles from 188.6 billion rubles.
Yandex's net profit for the first quarter of 2026 amounted to 28.9 billion rubles against a loss of 10.8 billion rubles a year earlier. Adjusted EBITDA increased by 50% to 73.3 billion rubles, adjusted net profit increased 2.7 times to 34.7 billion rubles.
The Flowwow marketplace was founded in 2014. In 2019, the service was launched on the international market. The revenue of Flowau LLC in 2025 increased by 36% to 5.7 billion rubles, net profit increased more than 65 times to 416 million rubles.
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