The Maer media holding has signed an agreement with the YunIrus company (the Clean Line brand) and the Pyaterochka retail chain within the framework of the ecological project "Caring for Lake Baikal: preserving the ecosystem of the Chivyrkuy Isthmus". It is aimed at strengthening joint efforts to preserve the nature of Lake Baikal. This is stated in the message of the parties.
This project was initiated to preserve biodiversity and educate park visitors about the rules of responsible tourism in this natural area. Thus, ecotropics will help reduce the burden on the ecosystem, make nature accessible, but not affected by humans.
YunIrus is a major manufacturer of consumer goods. The company produces products in the categories of cosmetics, household chemicals, ice cream and food. The product range includes some of the most famous and popular brands out of 46 brands.
Starting from October 9, 2024, the company YunIrus became a part of the Arnest Management LLC group.
X5 (PJSC "Corporate Center X 5") is a Russian grocery retail company that operates stores of several retail chains: Pyaterochka convenience stores, Perekrestok supermarkets and Chizhik hard discounters. X5 develops digital Vprok businesses. ru, 5Post, express delivery and "Lots of salmon".
As of March 31, 2025, X5 operated 27,536 stores (23,363 Pyaterochka stores, 984 Crossroads stores, 2,471 Chizhik stores, and 611 Krasny Yar and Slata stores), as well as 72 distribution centers and 6.8 thousand of its own trucks in the Russian Federation.
X5's net profit under IFRS in 2024 amounted to 110.1 billion rubles, which is 21.9% higher than in 2023. Revenue increased by 24.2% to 3.908 trillion rubles, EBITDA — by 16.9% to 251.8 billion rubles.
Revenue of PJSC "Corporate Center X 5" according to RAS for 2024 increased by 51.3% to RUB 60.58 billion from RUB 40 billion a year earlier. Net profit increased by 97.1% to 95.29 billion rubles from 48.35 billion rubles.
Maer is a Russian company, one of the largest outdoor advertising operators. Founded in 2003 in Yekaterinburg, the head office is located in Moscow. It was called the Maer Group until 2020.
