Dmitry Rudenko, CEO and Chairman of the Management Board of Absolut Insurance, shared his approach to business development, management and customer relations.
In his opinion, new products and services should make insurance more convenient, and technologies should bring practical results: simplify the design and maintenance of policies, improve customer experience and open up sales opportunities. For example, today Absolut Insurance has already issued more than 250,000 apartment insurance policies based on the subscription model. Consumers are already accustomed to using many other services by subscription, so this format is understandable and convenient for insurance.
"We are not betting that subscription policies will increase the amount of collected premiums for property insurance of individuals tenfold. Subscription is, first of all, another convenient channel and sales model that allows you to integrate insurance into the usual scenario of service consumption," Dmitry Rudenko emphasized.
Dmitry Rudenko considers openness and fairness to be the basis of customer trust, and all the mistakes made by the company simply need to be recognized and corrected. In management, he focuses on the competence of managers, independence in decision-making and responsibility for the result.
The conversation took place on the podcast "People without fear" with Maria Dunaeva. The release is available on the main podcast platforms.
Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.
