MTS PJSC (MOEX: MTSS), a digital ecosystem, announces the completion of voting on the choice of the MTS logo. 71% of the company's customers, employees and social media users supported the new logo.
MTS held the first MTS Platform partner forum on March 30, at which the company's top management presented all the changes over the 30 years of MTS' existence and talked about the results of digital transformation.
During the event, MTS President Vyacheslav Nikolaev presented the new MTS logo to the public and called on all interested parties to express their opinions in digital channels.
According to the results of the vote, 71% of users supported the new brand, 29% expressed support for the egg, in total, more than 10,000 posts were recorded discussing the rebranding in social networks, almost one million user reactions were analyzed.
Based on the results of the vote and the reaction of MTS customers, the company decided to launch a global rebranding. The MTS brand is starting to introduce a new architecture, positioning, a new logo and visual language in general, as well as a unique identity for individual products.
Now the basis of the MTS corporate identity is a dynamic and flexible logo that accommodates all products and becomes the foundation for the visual system, and its left corner remains free for branding individual services. The MTS red color — the main recognizable element of the brand — has been preserved, but more diverse color solutions have been added to it.
The MTS brand has retained its energy, emotionality and desire for change, but has become lighter, empathetic and more modern. The MTS philosophy and slogan "To be better every day" have not changed, our task is to change the usual and transform everyday life in order to help people find new solutions, get unexpected experiences and change the routine.
MTS rebranding was also jokingly supported by other brands: Perekrestok, Rospotrebnadzor, SuperJob spoke for the egg, Ozon, Bitrix24, SME Corporation, Yrent, Russian Railways and REO supported the cube.MTS PJSC (MOEX: MTSS), a digital ecosystem, announces the completion of voting on the choice of the MTS logo. 71% of the company's customers, employees and social media users supported the new logo.
MTS held the first MTS Platform partner forum on March 30, at which the company's top management presented all the changes over the 30 years of MTS' existence and talked about the results of digital transformation.
During the event, MTS President Vyacheslav Nikolaev presented the new MTS logo to the public and called on all interested parties to express their opinions in digital channels.
According to the results of the vote, 71% of users supported the new brand, 29% expressed support for the egg, in total, more than 10,000 posts were recorded discussing the rebranding in social networks, almost one million user reactions were analyzed.
Based on the results of the vote and the reaction of MTS customers, the company decided to launch a global rebranding. The MTS brand is starting to introduce a new architecture, positioning, a new logo and visual language in general, as well as a unique identity for individual products.
Now the basis of the MTS corporate identity is a dynamic and flexible logo that accommodates all products and becomes the foundation for the visual system, and its left corner remains free for branding individual services. The MTS red color — the main recognizable element of the brand — has been preserved, but more diverse color solutions have been added to it.
The MTS brand has retained its energy, emotionality and desire for change, but has become lighter, empathetic and more modern. MTS' philosophy and slogan "To be better every day" have not changed, our task is to change the usual and transform everyday life in order to help people find new solutions, get unexpected experiences and change the routine.
MTS rebranding was also jokingly supported by other brands: Perekrestok, Rospotrebnadzor, SuperJob spoke for the egg, Ozon, Bitrix24, SME Corporation, Yrent, Russian Railways and REO supported the cube.
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