NTV has announced two deals in the Japanese market at once, the company informed.
NHK Enterprises, Inc. (NEP), a business division of Japan's leading public broadcasting company NHK, has acquired the rights to the Bezsonov historical project from NTV for broadcasting on AXN Mystery. In addition, Trans World Associates, a large Japanese distributor, purchased VoD rights to the Schubert thriller from NTV.
This is NTV's first deal for Bezsonov in the Asian market, and the Schubert series has already been broadcast on BiliBili, China's largest online platform. NTV series are currently broadcast in many Asian countries, while NTV is also actively buying content from Asia.
NTV is the largest commercial TV channel in Russia broadcasting for 27 years. Since early 2020, the share of the 18+ audience has been 2% higher than in 2019. The audience aged 14 to 44 years increased by 4%, and the number of viewers aged 14 to 44 years by 10%.
