Unilever invests one billion in new strategy Clean Future

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AK&M 03 September 2020 09:07

Unilever, a leading manufacturer of consumer goods, announces an ambitious new goal: by 2030, replace 100% of the carbon produced from fossil fuels with carbon produced from renewable or secondary sources in the formulations of its cleaning and Laundry products, as it was informed in the press release of the company Sep. 2

The "Clean Future" strategy is designed to change the principles of sustainable development of such world-famous brands as Domestos, CIF, Glorix, Omo and Sunlight. It will be another major step for Unilever towards achieving zero carbon emissions from production and use by 2039 (a goal the company announced earlier in June 2020).

This new initiative is a key element of an innovative program developed by Unilever's household chemicals division to radically change the way the company creates, manufactures, and packages cleaning and Laundry products. The uniqueness of this strategy lies in Unilever's commitment to Embed the principles of closed-loop Economics in both packaging solutions and formulations.

To achieve the goal of reducing the carbon footprint of food recipes, it is necessary to diversify the carbon sources that Unilever uses. The company calls its new approach " Carbon rainbow ™ ”. His idea is that non-renewable sources (“black " carbon) will be replaced by carbon collected from the air by CO2 (“purple” carbon), obtained from plants and biologically (“green” carbon), isolated from seaweed (“blue” carbon) and recovered from waste such as plastic (“grey” carbon).

Unilever is a supplier of consumer consumer goods, operating in more than 100 countries and delivering its products to 190 countries around the world. Unilever brands include: Knorr, Hellmann's, Lipton, Dove, Vaseline, Omo, Cif, Signal, and Domesto.