Since 2022, the Ministry of Economic Development of Russia has been implementing joint partnership programs with large businesses. By the end of the first quarter of 2026, SMEs will be able to take advantage of the expanded promotion opportunities on the platform of the loyalty program of the National Payment Card System (SBP, Mir cards, NSPK JSC). Detailed information can be obtained at the My Business centers.
"We strive to expand opportunities for small and medium-sized businesses. This includes areas where the framework of the national project "Efficient and Competitive Economy" no longer covers new initiatives. Cooperation with large companies is becoming a significant point of growth for entrepreneurs: affiliate programs help them establish themselves, find new customers and develop at no extra cost. Over the past three years, 75,000 business representatives have already used such tools, and this interest continues to grow," said the Deputy Minister of Economic Development of Russia. Tatiana Ilyushnikova.
One of these partnership programs is being implemented with the National Payment Card System. It started in August 2025, during which time more than 800 entrepreneurs became interested in the opportunities.
Thus, by connecting to the NSPK platform, the coffee chain from Yekaterinburg was able not only to increase the average receipt due to additional purchases of coffee, but also to attract a new audience. A family farm from The Krasnodar Region, specializing in the production of cheese and dairy products, has launched an action through the platform for customers at farmers' fairs and at a branded point of sale with payment by SBP. As a result, retail sales increased by 35%, and the base of loyal customers participating in the program continues to expand.
A small service company from Vladivostok has implemented a project using the program to provide cashback on repeat visits within six months after the first repair. SMS notification of the launch of the promotion allowed us to increase the number of returning customers by 40% and build a system of long-term relationships.
The NSPK JSC platform is a modern retail business support tool designed to stimulate the development of small and medium—sized businesses. With its help, companies can launch cashback promotions for Mir cardholders and users of the Fast Payment System. This allows you to promote your brand and work effectively with the client audience. Any company operating in Russia and offering goods or services in online or offline format can participate in the loyalty program.
Extended promotion opportunities are provided for members of the Hi! loyalty program who launch promotions before March 31, 2026. In addition to the standard communications package, companies will receive a personal email newsletter about the brand and promotion, as well as SMS notifications.
You will be able to learn about the possibilities of the NSPK marketing platform at the webinar, which will be held on January 22, 2026 on the My Business social networks.
"The national payment card system provides ample opportunities for entrepreneurs to develop their businesses, grow and strengthen their positions in the market. Cooperation with the Ministry of Economic Development of Russia and the My Business centers is another step in supporting small and medium—sized enterprises and providing them with the benefits of the NSPK loyalty program. So, at present, more than 2,500 legal entities have already been registered in it. Since the beginning of the year alone, Russian companies have launched over 450 promotions that help them promote their brands and inform customers about their products and services," said Dmitry Dubynin, CEO of NSPK.
Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.
