Yandex Market has introduced Ultima, a new project with a focus on a selective assortment and premium service. Here you can already find more than 250 thousand products from both well-known brands and niche brands, many of which are not available in Of Russia. They were chosen by Ultima consultants: stylists, buyers and other industry experts. The market will continue to replenish the Ultima range with new collections, collaborations and rare archival items.
Ultima stores and brands
The project cooperates with official stores, distributors, buyers and popular concept stores: for example, KM20, LEFORM, SV77, Babochka, Studio Slow, Molecule, Dr.Head, Davines and others. The Ultima range already includes more than 650 brands with various products: clothing and shoes, accessories, household goods, beauty products and appliances. Among them are Prada, Acne, Balenciaga, Bluemarble, Miu Miu, Gucci, Byredo, Roja, Dyson, Bowers & Wilkins, Seletti and others. To find products of these brands, the buyer can go to the Ultima section from the Yandex Market homepage or use the search: such products are marked with the "U" badge.
New services and service
Premium service is available to Ultima customers. You can not only receive goods with "click-through" delivery, but also return them to the courier if something does not fit: he will arrive at the right address at a convenient time for the user. The quick refund service through a personal manager appeared on the service for the first time, it is available exclusively to Ultima customers. The return period for goods has also been extended: 28 days instead of the standard 14 days for purchases in retail stores.
For the first time, the concierge service has also become available to customers - a dedicated support line where you can contact with questions about Yandex services. All Ultima products are securely packed in bags made of eco-friendly materials. Customers from Moscow can already use Ultima. In the future, the Market plans to launch the service in St. Petersburg.
Ultima for sellers
Highly rated sellers can place their products on the Ultima showcase. The store's assortment should include original goods and brand products selected by Ultima experts. To get to the showcase, the seller can apply for connection through the form on the website and pass the selection. With Ultima, sellers will be able to attract a new audience, as well as gain access to Ultima services for sellers.
Yandex Market has launched the Ultima service to meet the growing consumer demand for products in the above-average price segment. According to the results of the first half of 2024, the turnover of such goods on the Market in the "Fashion" category increased 3 times compared to the same period in 2023.
Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.
