The Softline Venture Partners Fund has closed a deal to sell its stake in JagaJam. The management of the company became the buyer of the share. This is stated in the message of the foundation.
The deal completes the investment cycle that began in 2017, when SVP provided seed financing to JagaJam. The funds raised were used for R&D, technology platform development, creation of new analytical products such as JagaJam Statistics for B2C and JagaJam Analytics, as well as for marketing promotion of the service.
JagaJam is a Russian automated service for statistics and analytics of brand pages on social networks, launched in 2012. The service sets a standard for metrics for evaluating brand performance and provides tools for analyzing audience, content, and competitive activity. By regularly analyzing more than 6 million pages, JagaJam forms industry and regional benchmarks and helps track the effectiveness of communications and the actions of competitors. The platform is used by companies from the fields of media, telecom, retail and digital, as well as advertising agencies.
The Softline Venture Partners corporate venture fund has been in existence since 2008. The main focus is on technological IT companies founded by immigrants from Russia.
Softline Group (PJSC Softline) is a provider of solutions and services in the field of digital transformation and information security, developing a comprehensive portfolio of its own products and services.
As of December 31, 2022, control of the group belonged to Igor Borovikov. On April 20, 2023, Igor Borovikov transferred his 100% stake in the authorized capital of Alvarus Capital LLC (Atalaya LLC), which owns a 100% stake in the authorized capital of Softline PJSC, to the Closed-end Mutual Investment Fund Axiom Capital under the management of Tatis Capital LLC. On August 6, 2024, the Management Company was changed to Balance Asset Management LLC. As of December 31, 2025, the Fund is the ultimate controlling structure of the group.
Softline's net profit under IFRS for 2025 fell 12.7 times to RUB 288 million from RUB 3.656 billion a year earlier. Turnover increased by 10% to 132.13 billion rubles from 120.23 billion rubles, gross profit increased by 28% to 46.93 billion rubles from 36.7 billion rubles. Adjusted EBITDA increased by 15% and amounted to 8.2 billion rubles against 7.08 billion rubles. Operating profit increased by 87% to RUB 4 billion from RUB 2.15 billion.
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