British retailer Frasers Group Plc expects to gain a controlling stake in German clothing manufacturer Hugo Boss AG. This is reported in a press release from Frasers.
Frasers intends to increase its stake in Hugo Boss to more than 50% from 48%, despite the recent rejection of a takeover offer at a price of 38 euros per share. Only 17.6% of Hugo Boss investors accepted the offer at the end of the acceptance period in July 2026.
Earlier, Frasers acquired an additional stake, exceeding the 30% threshold, which, under German law, automatically activates a mandatory buyback offer for all shares of the company.
In June, Frasers offered to purchase the remaining Hugo Boss shares for 1.93 billion euros, but Hugo Boss management recommended that shareholders reject the offer, as it does not reflect the real value of the company and is aimed at gaining direct control rather than making specific strategic changes in the company, which is trying to overcome the crisis after declining demand in China and low prices. indicators in the women's clothing segment.
Frasers, which has a market capitalization of 3.28 billion pounds, has been selling Hugo Boss products in stores and on online platforms for a long time. Frasers is known for its aggressive growth strategy through asset buybacks, including the acquisition of a 6% stake in Puma in March 2026. The company also owns the London atelier Gieves & Hawkes, the premium department store chain House of Fraser, the retailer Sports Direct and a number of fashion brands.
Hugo Boss AG is a German fashion design company and one of the largest German clothing brands under the Boss and Hugo brands. Sales amounted to 4.3 billion euros in 2025. Hugo Boss also sells glasses, watches, home textiles and perfumes. The headquarters is located in Metzingen (Germany).
Frasers Group is a British company selling sporting goods, clothing, shoes, accessories, as well as providing real estate and financial services. The headquarters is located in Shirebrook (UK).
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