On April 19, the annual charity "Miracle Sale" of the Life as a Miracle Foundation took place at The Carlton Hotel, Moscow. More than 2,000 guests and partners of the event raised 11,035,040 rubles – all funds will be used to help children with severe liver diseases and develop early diagnosis programs. The bright spring event will allow the foundation to confidently plan its work for the year ahead.
The sale featured more than 8000 items of clothing, shoes and accessories from Russian brands and friends of the foundation. Visitors could upgrade their wardrobe with a discount of up to 90%, and the funds raised were donated to a charitable foundation.
The event was supported by more than 80 brands and partners. The fashion partner of the sale, EKONIKA– created its own zone where shoes and accessories were displayed.
"For more than six years, EKONIKA has been regularly sending samples of shoes and accessories for the Miracle Sale and supporting individual large-scale charitable initiatives of the foundation. We are convinced that a company's social responsibility is determined not by words, but by actions. Therefore, it is important for us to be involved on an ongoing basis and use our resources where they can bring results. The support of the Life as a Miracle Foundation is EKONIKA's conscious choice: to be part of sustainable change and help build a system in which children have access to timely and high–quality treatment," she said. Yulia Bulgakova, Marketing Communications Director at EKONIKA.
Dozens of brands also donated their products, including Mavelty, HEIS, ANRO, Ivolga, Roseville, Chistopol, M.Y.C., LiLa, Lazy Mama, KoKo, Merry Perry, Polina Repik Wear, Bruni, Olga Skazkina, SASHASKVO, Sol AngelAnn, Eriestu, Seven Lab, Stimage, L.JAM, Kusto and others.
In addition to clothes and shoes, visitors to the sale could purchase home goods and decor from Tkano, Fire of Life and Regale, books from Alpina, RE:BOOKS, Eksmo and PISHI publishers, jewelry from Sexy Fish Jewelry and SENS, children's clothing and toys from AWWW, Pompio, Aleida, cosmetics and care products – "Gently", Levrana and other brands. Certificates for services were provided by the SUN&CITY salon chain. Ceramics, candles and other products of their own production were presented by students of Technological College No. 21 and OKG Stolitsa.
Friends of the foundation Olga Guzhauskaite, Polina Askeri, Sofia Litvak, Katya Makadami, bloggers Dmitry Pozov, Dasha Volosevich, Katya Motovilova, Dima Ermuzevich, Ekaterina Pozova handed over their belongings. The foundation's ambassador and stylist, Georgy Kartsev, donated items from his personal brand to the Miracle Sale.
"Charity and business work shoulder to shoulder today, and this is especially important in difficult times. The spring Miracle Sale proves every time that when companies and people unite for a common cause, it gives an impressive result," said a member of the foundation's board of Trustees. Alina Kovaleva.
The Foundation sincerely thanks The Carlton Hotel, Moscow for its long-term cooperation and gratuitous provision of the site, the general partner of the Miracle Sale, Russian Railways, the general information partner, Radio Monte Carlo, the information partners of the sale: Grazia magazine, Typical Moscow, the publication MSK1.RU , Afisha Komsomolskaya Pravda, Daily Moscow, Indoor TV, "The City of the Caring", PEOPLETALK magazine, for interaction with bloggers – Didenok Team communication agency. The foundation also thanks all the volunteers who participated in the event and the partners who supported the event.
The charity foundation "Life as a Miracle" has been working for 17 years to reduce child mortality from severe liver diseases in Russia. The Novard Group and the Life as a Miracle Foundation have a six-year partnership. EKONIKA is a member of the Novard Group of Companies.
Please note that this press release is based on materials provided by the company. AK&M Information Agency shall not be held liable for its contents, nor for the legal and other consequences of its publication.
